CMR are looking for a brilliant new Marketing Manager - Surgical Devices to join our Marketing team. This is a pivotal role in driving the success of the CMR product portfolio. You'll be responsible for leading a specialist team and developing and executing the marketing strategy for the assigned product categories, which includes identifying market opportunities, defining product concepts, and initiating the product development process. The ideal candidate will combine their deep knowledge of medical technology with marketing expertise to bring innovative, high-quality solutions to the market.

This role is offered on a hybrid basis, with a minimum of 3 days a week being based in the office.

About CMR Surgical

CMR is an exciting and evolving company to be joining right now.  Our commitment to our goal of building a world-class medical devices company is underpinned by the ground-breaking innovation of our next generation of surgical robots and a diverse team of talented and supportive individuals.

We’re breaking new ground which makes working here exciting, it provides autonomy, opportunity and makes the things you do visible. Come and join us and see what you’re capable of.

Responsibilities

Along with leading a small and talented team, daily tasks will include:

• Product Lifecycle Management:

Manage the entire product lifecycle, from concept through development and launch to post-market activities. Coordinating all efforts across the company relating to product launch.

Monitor product performance and make data-driven decisions for product enhancements.

• Market Research and Analysis:

Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.

Analyse market data to develop actionable insights for product development.

• Product Concept Development:

Collaborate with cross-functional teams to translate market insights into product concepts.

Create product roadmaps, value propositions, and positioning strategies.

• Strategic Planning:

Develop and execute an upstream marketing strategy that aligns with overall business goals.

Identify target customer segments and establish Go-To-Market (GTM) strategies.

• Product Definition:

Clearly define product requirements, specifications, and features in collaboration with R&D, engineering, and other stakeholders.

Ensure compliance with regulatory and quality standards.

• Marketing Communication:

Provide strategic direction, segmentation and targeting for marketing communications.

Collaboration on the development of marketing collateral, including product literature, presentations, and digital content.

Support the development of marketing campaigns and strategies.

• Budget Management:

Manage the budget for upstream marketing activities, ensuring cost-effective strategies.

• Cross-functional Collaboration:

Work closely with sales, clinical teams, regulatory affairs, R&D, Digital and other relevant departments to ensure product success.

Coordinate activities with the downstream marketing team for successful product launches.

We’re a high growth company and roles can change and evolve. You’ll be willing to turn your hand to anything within the Marketing Team remit that supports the team with delivering its objectives.

About you

To be successful in this role, you’ll need to have/be:

• Experience of managing product launches across multiple countries.
• Experience of leading and coaching a team.
• A Degree or equivalent in Biomedical Engineering, Clinical Science, Marketing or Business.
• Several years of medical device/medical products and/or solutions marketing experience in an international business environment and in clinical settings.
• Experience with the definition of value propositions and stage-gated product development processes. 
• Strong analytical skills and a passion for shaping the market changing the standard of minimally invasive surgery and driving business growth.
• The ability to think creatively and pragmatically and convert product/customer feedback into valuable insights that can help drive the development of new marketing programs.
• Excellent advocacy and persuasive skills to collaborate with local market and sales teams, influence others, present convincing arguments, and build and maintain extensive KOL networks.
• The ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.

It would also be helpful if you have:

• Medical device/ solutions sales or clinical consulting experience is a strong plus.
• Clinical experience in the operating room with minimal access surgery or have worked in robotic-assisted surgery.
• Knowledge of surgical robotic systems, software launches, digital products, and ideally advanced vision systems such as ICG.

At CMR we’re building a diverse, inclusive, and authentic workplace; what matters most to us is that you identify with our values and are passionate about making a difference. 

Why Join Us?

We offer a competitive salary and a great benefits package including a bonus, non-contributory pension, private healthcare which covers pre-existing conditions, annual personal day for every    employee to use however they wish and enhanced global parental leave pay.

We recognise that everyone has a life outside of work and at times we can experience things which are significant and can impact on our working lives. We’ve just launched our Global Parental Leave and Health and Wellbeing leave supporting our colleagues going through the menopause, fertility cycles or pregnancy loss and those going through gender reassignment; allowing them time to look after themselves and those close to them.  

CMR can support with travel reimbursement for in-person interviews if you need a taxi for access needs. Please just get in touch with us [email protected] if you have any questions about this, we’re happy to help.

Interested? We’d love to hear from you!